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Reviving Our Confidence: We Can Do It Together

This free series focuses on reviving confidence as businesses reopen, employees return to work, and consumers begin to visit their favorite local spots again. Virginia Tech faculty and Richmond leaders team up to discuss topics aimed at helping businesses use the resources and guidelines available for reopening while moving toward reviving confidence.

Webinar topics include:

  1. The Psychology of Safety
  2. The Hospitality Industry: A Successful Reopening
  3. Persuasive Marketing and Narratives
  4. Sales and Negotiation
  5. Entrepreneurship and Innovation in the Times of COVID-19


Psychology of Safety 

Recorded July 14, 2020 

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Finding a Common Voice

Tips for Continuity, Consistency, and Safety During Hospitality Reopening

Panel: Dr. Nancy McGehee of Virginia Tech and Eric Terry and Jim Wilson of Virginia Restaurant, Lodging, Travel Association

Recorded July 28, 2020 

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Your Reopening Story

Tips for Writing Persuasive Narratives and Social Media Posts to Tell Your
COVID-19 Reopening Story

Panel: Donna Wertalik, marketing professor at Virginia Tech, and Lauren Prociv, The Martin Agency

Recorded Aug. 11, 2020

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Sales and Negotiation Strategies

How Strategies Have Changed During COVID-19

Panel: Brian Collins, marketing professor at Virginia Tech, and Matt Stallings, Apex Systems

Recorded on Sept. 8, 2020 

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Entrepreneurship & Innovation in the Times of COVID-19

Recorded Sept. 22, 2020 

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Diversity in Destinations and Events:

Moving Our Industry Beyond Acknowledgement to Actions & Accountability

Recorded November 10, 2020 

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