Webinars
Reviving Our Confidence: We Can Do It Together
This free series focuses on reviving confidence as businesses reopen, employees return to work, and consumers begin to visit their favorite local spots again. Virginia Tech faculty and Richmond leaders team up to discuss topics aimed at helping businesses use the resources and guidelines available for reopening while moving toward reviving confidence.
Webinar topics include:
- The Psychology of Safety
- The Hospitality Industry: A Successful Reopening
- Persuasive Marketing and Narratives
- Sales and Negotiation
- Entrepreneurship and Innovation in the Times of COVID-19
Psychology of Safety
Recorded July 14, 2020
Finding a Common Voice
Tips for Continuity, Consistency, and Safety During Hospitality Reopening
Panel: Dr. Nancy McGehee of Virginia Tech and Eric Terry and Jim Wilson of Virginia Restaurant, Lodging, Travel Association
Recorded July 28, 2020
Your Reopening Story
Tips for Writing Persuasive Narratives and Social Media Posts to Tell Your
COVID-19 Reopening Story
Panel: Donna Wertalik, marketing professor at Virginia Tech, and Lauren Prociv, The Martin Agency
Recorded Aug. 11, 2020
Sales and Negotiation Strategies
How Strategies Have Changed During COVID-19
Panel: Brian Collins, marketing professor at Virginia Tech, and Matt Stallings, Apex Systems
Recorded on Sept. 8, 2020
Entrepreneurship & Innovation in the Times of COVID-19
Recorded Sept. 22, 2020
Diversity in Destinations and Events:
Moving Our Industry Beyond Acknowledgement to Actions & Accountability
Recorded November 10, 2020